Last updated: January 2026
At Missing Pet, we prioritize your privacy while maximizing the visibility of your lost pet alerts.
We collect information you provide directly: account details (email, name) and alert details (pet photos, location). We use Google Analytics and Metricool to analyze site traffic and improve user experience.
Your email is used for authentication and to allow other users to contact you anonymously via our platform. We do not sell your data to third parties. Alert data (pet details, approximate location) is public to facilitate the search.
We use essential cookies for session management and third-party cookies (Google Analytics, Metricool) to understand how our service is used. You can manage your cookie preferences through your browser settings.
If you have questions about your data, please contact us via our contact form.